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Financial analysts are tripping over one another to praise Facebook’s new search engine Graph Search; Sterne Agee Group raised its Facebook price target yesterday, while financial services firm Baird hailed Graph Search as “highly monetizable.” Deutsche Bank also upgraded Facebook this week after correctly predicting the unveiling of Graph Search.
What gets Wall Street wonks so excited about Facebook search? ”Enhanced engagement,” in the words of Sterne Agee analyst Arvind Bhatia.
I got a sense of what Bhatia was talking about when I activated Graph Search on my own account after it launched to the press and a few hundred members of the public Tuesday. Facebook search had me spending more time on Facebook for two reasons: running the many interesting searches by Graph Search, and entering information that would pop up in friends’ searches.
It was hard to get motivated to put information into Facebook when the data was used to enrich CEO Mark Zuckerberg. But now that Facebook lets my friends mine the data, I’m itching to share more freely.