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Facebook already knows who all of your friends are, when you broke up with your last girlfriend/boyfriend and what you did or wish you didn’t do on spring break last year. But if that wasn’t enough, Facebook may soon be tracking you at all times.
Bloomberg reported on Monday that Facebook is “developing a smartphone application that will track the location of users … even when the program isn’t open on a handset.” The purpose of such an app is to help Facebookers find friends when they’re out and about. Such an app, Bloomberg said, could be used to sell ads based off of where users go. It’s something that will be of huge value to advertisers, but may not go down easy with users for obvious privacy reasons.
Yes, the thought of Facebook knowing where you’re spending the rest of your time that you’re not wasting on the social networking site is a disturbing thought, but it shouldn’t come as a surprise.