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The blind taste test involved a panel of six–Singaporeans, Malaysians, a Filipino and an Indonesian–who were asked to assess chicken dishes from Jollibee, KFC, Popeyes, Texas Chicken and 4Fingers.
Each fried chicken was presented without sauce or logos, and all were bought at the same time from the shops.
Jollibee’s chickenjoy got three out of six votes, the highest given to any other fried chicken in the taste test. Jollibee’s chicken was found to have the juiciest meat, and the skin was said to be thin and crispy.
The chickens from Texas Chicken, Popeyes, and 4Fingers all got a vote each, while KFC’s dish got no vote.